Turning Losses into Leadership

Industry: Marketing, Design & Web Development
Engagement Focus: Financial clarity, forecasting, and cash flow improvement

Overview

A web development company came to TFG looking for clarity. Despite ongoing net losses, the leadership team lacked visibility into their financial performance and couldn’t identify what was driving the decline. Their internal reporting wasn’t actionable, cash flow was unpredictable, and they didn’t have the tools or structure to make confident financial decisions.

They needed a partner who could bring financial clarity, streamline processes, and align their reporting with how they actually run the business.

Business Challenges

• Lack of transparency around when and why financial losses were occurring.
• Ineffective accounts receivable processes, leading to poor cash flow.
• Financial reporting was unclear or too complex for management to leverage confidently.

Objectives

Diagnose root causes of financial losses:

Build a forecasting model to identify where, when, and why the company was losing money — enabling leadership to take targeted action.

Improve cash flow and collection processes:

Streamline accounts receivable follow-up and introduce PAD collections via Plooto to reduce manual effort and accelerate payment cycles.

Simplify financial reporting for decision-makers:

Deliver financial statements and dashboards in a format the leadership team could easily understand and use to guide strategic decisions.

Align financial reporting with EOS practices:

Develop weekly metrics and dashboards that reinforce EOS principles and foster greater accountability across the organization.

Support profitability tracking at the project level:

Develop weekly metrics and dashboards that reinforce EOS principles and foster greater accountability across the organization.

Solutions Implemented

Forecasting Model: Created a forward-looking forecast to map out timing and causes of losses.

AR & Collections: Implemented structured AR follow-up processes and introduced PAD collections via Plooto to streamline recurring payments.

Cost Analysis: Conducted detailed reviews of recurring expenses to identify cost-reduction opportunities.

Simplified Reporting: Translated financial data into easy-to-understand statements tailored to the management team

Weekly Metrics & Dashboard: Developed weekly financial metrics to support EOS alignment and team accountability.

Client Responsiveness: Maintained timely communication to build trust and momentum.

Project Margin Review: Assessed existing tools and reporting methods to enhance insight into project-level profitability.

Key Outcomes

• Shifted from reactive reporting to proactive financial leadership, enabling better planning and strategic control.
• Identified root causes of financial losses through custom forecasting and analysis.
• Streamlined cash collection by improving AR follow-up and introducing automated PAD solutions.
• Delivered simplified, actionable financial reports, tailored to the leadership team’s needs.
• Aligned financial tracking with EOS methodology, fostering structure, accountability, and sustainable profitability.