Questions Every Business Owner Should Ask Their Controller

December 19, 2023

Before diving into the questions, it's important to understand the role of a Controller. A Controller oversees the day-to-day financial operations, including accounting practices, budget management, financial reporting, and often, regulatory compliance. In the case of a Fractional Controller, they perform these tasks on a part-time or contractual basis, offering a flexible and cost-effective solution for businesses that don't require a full-time controller.

Essential Questions to Ask Your Controller

1. How Healthy Is Our Cash Flow?

  • Understanding Cash Flow: Ask your Controller to provide a clear picture of the cash flow, highlighting the inflows and outflows and any potential cash flow challenges.
  • Proactive Cash Flow Management: Discuss strategies to improve cash flow management, such as optimizing billing processes or renegotiating terms with vendors.

2. Are We Meeting Our Financial Goals?

  • Financial Performance: Inquire about how the company is performing against its financial goals and key performance indicators (KPIs).
  • Budget Variance: Understand any significant variances from the budget and the reasons behind them.

3. Is Our Financial Reporting Accurate and Timely?

  • Reporting Standards: Ensure that financial reports are accurate, comply with relevant standards, and are delivered on time for decision-making.
  • Improvements in Reporting: Discuss ways to improve the reporting process for greater efficiency and clarity.

4. How Effective Are Our Internal Controls?

  • Risk Management: Assess the effectiveness of internal controls in managing risks, particularly financial risks.
  • Recommendations for Improvement: Ask for recommendations on strengthening internal controls.

5. Are There Any Regulatory Compliance Concerns?

  • Compliance Assurance: Make sure that your business is compliant with all relevant financial regulations.
  • Updates on Changes: Stay informed about any changes in financial regulations that may affect your business.

6. How Can We Optimize Our Tax Strategy?

  • Tax Efficiency: Discuss strategies for tax planning and optimization.

7. What Financial Trends Should We Be Aware Of?

  • Market Trends: Gain insights into financial trends and market conditions that could impact your business.
  • Strategic Adjustments: Talk about how these trends might influence your business strategy.

8. Can We Improve Our Cost Management?

  • Cost Reduction: Explore areas where costs can be reduced without impacting business operations.
  • Investment Returns: Review the returns on investments and discuss if they align with business expectations.

9. What Are Our Growth Opportunities and Challenges?

  • Growth Strategies: Understand the financial aspects of potential growth opportunities and the challenges they may pose.
  • Resource Allocation: Discuss how resources can be best allocated for growth and expansion.

10. How Can We Improve Our Financial Processes?

  • Process Optimization: Look for recommendations on streamlining financial processes for greater efficiency.
  • Technology Utilization: Consider if there are technological solutions that could enhance financial operations.

The Value of a Fractional Controller

For businesses not requiring a full-time Controller, a Fractional Controller can offer significant value:

  • Expertise on Demand: Access high-level financial expertise without the commitment to a full-time salary.
  • Flexibility: Tailor the services to your specific business needs and scale them as your business evolves.
  • Cost-Effective: A more budget-friendly option compared to a full-time Controller, especially for small to medium-sized businesses.


Regular communication with your Controller or Fractional Controller is vital to maintaining the financial health of your business. By asking the right questions, you can gain valuable insights into your business’s financial status, address potential issues proactively, and strategically plan for the future.

Alyssa Huizenga
Director, Business Development
[email protected]

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